Extend and strengthen your brand with a BIR sponsorship
For over 40 years, Brainerd International Raceway has offered race fans powerful, fast and exciting motorsports entertainment, the likes of which are unavailable anywhere else in the Upper Midwest. Whether it’s Top Fuel Dragsters thundering down the track at 300+ mph or high-performance sports cars screaming around the road course, anyone with a need for speed can find what they’re looking for at BIR.
Just as racing teams finely tune their machines to exert maximum power and performance, sponsors look to BIR as a way to inject extra horsepower into their marketing program. The numbers don’t lie. Race fans are:
- have higher household incomes, and
- are loyal to sponsors.
At BIR, a sponsorship is an excellent value for companies hoping to strengthen their brand and deliver an effective message to their target audience. Our sponsorships involve a variety of different levels and can be customized to fit your needs. We’ll work with you to develop a sponsorship package that will let your brand break through the clutter and hit its target effectively and efficiently. In the end, you will:
- increase your competitive advantage,
- sell more product or services,
- improve customer relationships, and
- boost your exposure.
With most of our events being dual events (having road racing and drag racing going on simultaneously) including NASA, SCCA and the Trans Am Series, we estimate that we’ll have nearly 300,000 people pass through our gates this year. Another 3 million will watch the Lucas Oil NHRA Nationals on FS1. That’s great exposure for your brand.